Los Angeles Fashion Week (LAFW) is not simply just a world-class fashion event, but instead, it’s a collaboration and movement of innovators who are truly passionate about pushing forward the LA fashion industry. LAFW is dedicated to driving the emergence of a community of artists and designers in Los Angeles, whilst offering a platform to new designers, often with experimental, fresh and innovative ideas. LA Fashion week is dedicated to positively promoting the profile of fashion in the United States, with a focus on showcasing Los Angeles as one of the most prominent fashion cities on the planet.

The event’s focus on elevating upcoming designers, as opposed to well established brands, is what sets it apart from fashion weeks in other cities. LAFW consciously concentrates on the future of fashion, refusing to conform to any rigid rules around style and design, instead encouraging unorthodox and avant-garde styles from its designers. This year, these artists and designers included Kentaro Kameyama, Giannina Azar, Mister Triple X and, of course, the talented Natalia Fedner.

Natalia Fedner is a couture designer, based in New York and Los Angeles, well known for creating unique designs and jewellery for high profile celebrities including Cher, Beyoncé, Alicia Keys, Kylie Jenner, Kim Kardashian and Jennifer Lopez. Her designs are no stranger to the runway, featuring both in Paris and New York, as well as in the windows of Bergdorf Goodman and Saks Fifth Avenue. Her talent has been covered internationally by magazines including Vogue, Elle, Esquire and Maxim, recognising her unique integration of engineering and science into her design process. Her passion for inventing began at only aged 4, when she began collecting wires that were left as trash outside of a local telephone communications company in her native Chernovtsy, Ukraine, turning them into bracelets for her friends.

Nowadays, Natalia leads a team creating one-of-a-kind, personalised garments for their clients. Each garment is an individual piece of art, encapsulating its own unique design process. Natalia ensures each piece is responsibly made, using vintage silk fabrics whenever possible to make the yarn. For her signature ‘Black Widow’ knitwear collection, each stitch is moved by hand and each garment is sewn using French haute couture techniques, avoiding the use of electricity. Natalia has successfully perfected the design of a 100% metal textile that acts similarly to a 4-way stretch fabric, it moulds to the body, adopting the heat of the wearer within just 15 seconds whilst remaining comfortable and strong.

This year, whilst styling her models for the LAFW show, Natalia was seen rocking the black smooth Masuku One, keeping herself and her models safe, whilst looking great. We’re proud to see that such a talented and accomplished designer, artist and creator loved wearing our Masuku One face mask. Check out the photos below:

Photos by Corey Myers @cmyers1105

Natalia Fedner wearing Masuku One face mask at Los Angeles Fashion WeekNatalia Fedner wearing Masuku One face mask during Los Angeles Fashion WeekNatalia Fedner wearing Masuku One Black face mask at Los Angeles Fashion WeekNatalia Fedner wearing Masuku One Black face mask during Los Angeles Fashion WeekNatalia Fedner wears Masuku One face mask at Los Angeles Fashion WeekNatalia Fedner wears Masuku One face mask during Los Angeles Fashion Week