Masuku was born from a vision for clean air. During her travels in Japan, entrepreneur and philanthropist Natalia Vodianova witnessed the need for a truly sustainable face mask that is more technologically advanced, comfortable and responsibly made than anything out there.
Natalia set on a mission to launch the most eco-friendly, breathable and stylish face mask on the planet, to protect people from unseen dangers like air pollution and viruses. Natalia focused on creating a face mask that would become an effortless essential in our lives, just like sunscreen and filtered water.
When searching the market there was nothing that came close to her vision of a truly well-designed and absolutely environmental face mask. This led her to partner with design firm and material experts Pentatonic, to launch the world’s most sustainable, breathable and stylish face mask - Masuku.
Named after the Japanese word for ‘mask’, Masuku nods to the importance of the face mask in Asian cultures, where it is commonly worn as a sign of respect for the community’s health.