About Us

Masuku was born from a vision for clean air. During her travels in Japan, entrepreneur and philanthropist Natalia Vodianova witnessed the need for a truly sustainable face mask that is more technologically advanced, comfortable and responsibly made than anything out there.

Natalia set on a mission to launch the most eco-friendly, breathable and stylish face mask on the planet, to protect people from unseen dangers like air pollution and viruses. Natalia focused on creating a face mask that would become an effortless essential in our lives, just like sunscreen and filtered water.

When searching the market there was nothing that came close to her vision of a truly well-designed and absolutely environmental face mask. This led her to partner with design firm and material experts Pentatonic, to launch the world’s most sustainable, breathable and stylish face mask - Masuku.

Named after the Japanese word for ‘mask’, Masuku nods to the importance of the face mask in Asian cultures, where it is commonly worn as a sign of respect for the community’s health.

Natalia Vodianova Masuku One
Natalia Vodianova Johann Bodecker Masuku

 

Natalia and Pentatonic reinvented the very idea of a face mask from the ground up, and after two years of innovative design and development, Masuku was born. Every material is either bio-based or recyclable at the end of its life, and every manufacturing aspect was calibrated to achieve maximum comfort and carefully considered with sustainability in mind.

Natalia expressed ‘when I started the project, I knew that developing a highly sophisticated air filtration system was pointless if not fully sustainable at the core…today our masks offer a truly safe and comfortable breathing experience, with no impact on the planet.’

She has been fuelled by a unique vision to provide every man, woman and child with clean, safe and pure air, stating ‘the air we breathe affects every organ and cell in our bodies.

I sincerely hope, in the future, face masks will not be needed. Until then, we want Masuku to be the most technological, sustainable option to breathe clean air, while respecting it.’

 

The AirLab™ | Masuku Filtration Limited | Rotherham | United Kingdom

 

 

So, where does the magic happen? At our AirLab™ facility, a centre of excellence for sustainable technology, we produce Masuku’s proprietary nanofiber filtration fabric. Our AirLab™ is home to some of the brightest minds in the country, experts in their fields, who are passionate about creating a better future through developing revolutionary sustainable technology. The AirLab™ is located in Rotherham, South Yorkshire, an area celebrated globally for its manufacturing mastery. Inside stands our ground-breaking machinery, responsible for embedding quality, sustainability and eco-consciousness into every face mask we make. The AirLab™ team use a newly developed electrospinning process to create extremely fine nano-fibres, that are up to 1,000 times narrower than a human hair, to provide maximum filtration efficiency. Through revolutionary technological leaps, our experts empower people to live a healthy lifestyle, one breath of clean air at a time.

Masuku was born from a vision for clean air. During her travels in Japan, entrepreneur and philanthropist Natalia Vodianova witnessed the need for a truly sustainable face mask that is more technologically advanced, comfortable and responsibly made than anything out there.

Natalia set on a mission to launch the most eco-friendly, breathable and stylish face mask on the planet, to protect people from unseen dangers like air pollution and viruses. Natalia focused on creating a face mask that would become an effortless essential in our lives, just like sunscreen and filtered water.

When searching the market there was nothing that came close to her vision of a truly well-designed and absolutely environmental face mask. This led her to partner with design firm and material experts Pentatonic, to launch the world’s most sustainable, breathable and stylish face mask - Masuku.

Named after the Japanese word for ‘mask’, Masuku nods to the importance of the face mask in Asian cultures, where it is commonly worn as a sign of respect for the community’s health.

Natalia Vodianova Masuku One

Natalia and Pentatonic reinvented the very idea of a face mask from the ground up, and after two years of innovative design and development, Masuku was born. Every material is either bio-based or recyclable at the end of its life, and every manufacturing aspect was calibrated to achieve maximum comfort and carefully considered with sustainability in mind.

Natalia expressed ‘when I started the project, I knew that developing a highly sophisticated air filtration system was pointless if not fully sustainable at the core…today our masks offer a truly safe and comfortable breathing experience, with no impact on the planet.’

She has been fuelled by a unique vision to provide every man, woman and child with clean, safe and pure air, stating ‘the air we breathe affects every organ and cell in our bodies.

I sincerely hope, in the future, face masks will not be needed. Until then, we want Masuku to be the most technological, sustainable option to breathe clean air, while respecting it.’

Natalia Vodianova Johann Bodecker Masuku

The AirLab™ | Masuku Filtration Limited | Rotherham | United Kingdom

So, where does the magic happen? At our AirLab™ facility, a centre of excellence for sustainable technology, we produce Masuku’s proprietary nanofiber filtration fabric. Our AirLab™ is home to some of the brightest minds in the country, experts in their fields, who are passionate about creating a better future through developing revolutionary sustainable technology. The AirLab™ is located in Rotherham, South Yorkshire, an area celebrated globally for its manufacturing mastery. Inside stands our ground-breaking machinery, responsible for embedding quality, sustainability and eco-consciousness into every face mask we make. The AirLab™ team use a newly developed electrospinning process to create extremely fine nano-fibres, that are up to 1,000 times narrower than a human hair, to provide maximum filtration efficiency. Through revolutionary technological leaps, our experts empower people to live a healthy lifestyle, one breath of clean air at a time.
 

Masuku was born from a vision for clean air. During her travels in Japan, entrepreneur and philanthropist Natalia Vodianova witnessed the need for a truly sustainable face mask that is more technologically advanced, comfortable and responsibly made than anything out there.

Natalia set on a mission to launch the most eco-friendly, breathable and stylish face mask on the planet, to protect people from unseen dangers like air pollution and viruses. Natalia focused on creating a face mask that would become an effortless essential in our lives, just like sunscreen and filtered water.

When searching the market there was nothing that came close to her vision of a truly well-designed and absolutely environmental face mask. This led her to partner with design firm and material experts Pentatonic, to launch the world’s most sustainable, breathable and stylish face mask - Masuku.

Named after the Japanese word for ‘mask’, Masuku nods to the importance of the face mask in Asian cultures, where it is commonly worn as a sign of respect for the community’s health.

Natalia Vodianova Johann Bodecker Masuku
Natalia Vodianova Masuku One

Natalia and Pentatonic reinvented the very idea of a face mask from the ground up, and after two years of innovative design and development, Masuku was born. Every material is either bio-based or recyclable at the end of its life, and every manufacturing aspect was calibrated to achieve maximum comfort and carefully considered with sustainability in mind.

Natalia expressed ‘when I started the project, I knew that developing a highly sophisticated air filtration system was pointless if not fully sustainable at the core…today our masks offer a truly safe and comfortable breathing experience, with no impact on the planet.’

She has been fuelled by a unique vision to provide every man, woman and child with clean, safe and pure air, stating ‘the air we breathe affects every organ and cell in our bodies.

I sincerely hope, in the future, face masks will not be needed. Until then, we want Masuku to be the most technological, sustainable option to breathe clean air, while respecting it.’

 

The AirLab™ | Masuku Filtration Limited | Rotherham | United Kingdom

 
So, where does the magic happen? At our AirLab™ facility, a centre of excellence for sustainable technology, we produce Masuku’s proprietary nanofiber filtration fabric. Our AirLab™ is home to some of the brightest minds in the country, experts in their fields, who are passionate about creating a better future through developing revolutionary sustainable technology. The AirLab™ is located in Rotherham, South Yorkshire, an area celebrated globally for its manufacturing mastery. Inside stands our ground-breaking machinery, responsible for embedding quality, sustainability and eco-consciousness into every face mask we make. The AirLab™ team use a newly developed electrospinning process to create extremely fine nano-fibres, that are up to 1,000 times narrower than a human hair, to provide maximum filtration efficiency. Through revolutionary technological leaps, our experts empower people to live a healthy lifestyle, one breath of clean air at a time.
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